12-Week Fat Loss Challenge

The ultimate program for those looking to lose weight, keep it off, and eat what they love — Learn how to lose 24-60 pounds in just 12 weeks.

Do any of these sound familiar to you?

It doesn't matter how much weight you lose, you keep gaining it back. You've tried all the "best" diets out there, yet none seem to work in the long-term. They helped you lose weight, but you gained it back a few months later, not only that, but you gained even more than you started with.

You believe you lack willpower. Your failure to lose weight and keep it off has you thinking that there must be something wrong with you, that you just don't have what it takes.

You can't stay motivated and consistent with your diet. You start a new diet and are so motivated that you lose a lot of weight the first and second week, but on the third week, you eat something off the plan, miss a few workouts, and weight loss stalls. You now believe all your progress is ruined and decide to give up.

You have so much weight to lose that there's no point in even trying. Maybe you're way over 200 pounds and think it'll be impossible to get to your ideal weight, that you should just embrace it.

Tired of choosing between losing weight or going out to dinner with friends. You believe that in order to lose weight you have to stop going out with friends and family. That you can't have one alcoholic beverage or one dessert because you'll gain weight.

Overwhelmed by all the conflicting information. You have some people saying it's all about calories, others saying it's all about hormones, carbs, fats, detox, you name it.

Did any (or all) of these hit home? If so, you're in the right place.

My Yo-yo Dieting Journey

Following strict diets gave me the results I wanted, but unfortunately, I wasn't able to keep them. I would find myself in a cycle of losing weight and gaining even more. Why? Because:

1. I never learned how to eat, I was just a minion following instructions.
2. I wasn't aware of the negative impact yo-yo dieting was having on my metabolism.
3. I was being deprived of other foods I loved.

I also became food-focused, labeled foods as "good" or "bad," and missed out on many social events because I was afraid to go off the diet. It wasn't until I started learning the concepts in this program that I was able to:

1. Lose weight and keep it off.
2. Enjoy eating out without worrying about getting off track.
3. Make better food choices.
4. Eat by intuition and have a better relationship with food.
Reduce cravings.


You can't keep doing the same things and expect different results.

If you want to reach your goal weight, regain your confidence, and have control over your health and food choices, you need to do something different from what you've been doing.

Imagine achieving the following in just 12 weeks...

  • Be 24-60 pounds lighter.
  • Lose some inches from your waistline.
  • Know how to eat foods you love without feeling guilty or gaining weight.
  • Be able to eat by intuition.
  • Know how to transition from losing to maintaining weight.
  • Improve your skin, hair, and energy levels.
  • Feel fewer aches and pains in your joints.

And that, my awesome friend, is what this program is all about.

"I started seeing changes a few weeks after I started following my routine and completing my macros. Flexible dieting is perfect for incorporating in your life because it is not a diet – it becomes part of your routine.

I love how responsive Chris is and how good he is at working with you. He will do anything it takes to help you reach your goals without you feeling stressed about it. He lets you go at your own pace and understands that there are other things in life than just dieting and following a routine – he builds everything to work around your lifestyle."

- Sandra LaPlante, 1-on-1 coaching client

The Problem With Strict Diets

Strict diets are a “quick and easy” temporary fix. They’re easy for the creator to design and easy for you to follow, no thinking is required, you eat 500-800 calories per day, lose weight, and everyone’s happy.

Those types of diets are bound to fail in the long-term. Why? Because:

Life isn’t exactly the same every day. They don’t teach you how to handle or accommodate for the unexpected.

You’re stuck eating the same foods. Once you get bored of eating the same foods, you’ll go back to your old eating habits. Studies also show that restricting certain food groups can increase your cravings.

They don’t take into account your emotions. What will you do once stress and anxiety hit and are tempted to eat something off the plan? Maybe you’ll be able to resist today and tomorrow, but you’ll eventually cave in. You’ll be depressed for cheating on your diet and give up.


Long-Term Sustainability Is Better Than Short-Term Satisfaction

What Makes a Good Program?

A good program accounts for the different metabolisms and activity levels, has social flexibility, and teaches you about nutrition and your body.

Once you understand the concepts in this program, you’ll be equipped for a life of continued success.

You’ll learn how to use flexibility; lose weight; create your own meal plans; know how much protein, carbs, fats, and calories you, specifically, should eat to keep your metabolism running optimally; and make changes to your program.

Studies have shown that people who are able to keep their weight off permanently don’t adopt a “quick-fix” approach and learn how to delay gratification.

What People Are Saying

"It started in early 2018 when I made having a “six pack” one of my goals. I had already let go of myself a little and was weighing around 180 lb measuring only 5’6″, which is a bit heavy. I started to diet on my own and go to the gym, but I did not see the results I wanted; I was eating healthy, but still wasn’t reaching my goal.

A few months later a friend from the gym introduced me to Chris who then introduced me to flexible dieting and macro tracking, which changed my life.

I used to think that all bodybuilders ate was broccoli, chicken, and rice. This was my first experience with a coach and it’s one of the best experiences I’ve had without a doubt. I started with Chris at 156 lb and went down to 138 lb; I managed to get my abs showing and happy with the results.

Chris has definitely been a good friend and mentor during my fitness journey."

- Leonardo Chong, 1-on-1 coaching client

Here's what's included in the program:

Understanding the Basics

This section goes over the basics of nutrition and the science and research behind why diets fail and how to succeed. You'll learn:

• 8 myths about weight loss too many people believe.
• Why nutrients are important for weight loss and overall health.
• Understand how weight loss works.

You'll also learn why you shouldn't blindly follow someone else's diet just because you think you're similar to them.

In order to achieve long-term results, it's important that you understand this section.

How Much Should You Eat?

A step-by-step guide to finding how much you should eat and how fast you should lose weight based on your goals and where you currently stand.

You're your own individual person and have different nutrient requirements than others. You'll learn:

• How to find your maintenance calories
• How to find your weight loss calories
• The appropriate rate of weight loss for you
• The right amount of protein, carbs, and fats for you

This is one feature that makes this program different from common "Lose 20 Pounds in 20 Days" challenges.

They'll shift the focus to things like detox or fasting to get your attention. But the real key is that they have you eating 500-800 calories per day, regardless of how much you weigh, your age, or activity level.

That's how they can guarantee you'll lose at least 10 pounds the first week.

Do you think a 250 lb woman wanting to lose 100+ pounds should eat the same as a 180 lb man who only has to lose 20 pounds?

Building Your Meal Plan

This section will guide you through the steps of building your own meal plan. You'll learn:

• What type of foods to eat and when to eat them
• How your meals should look
• How many meals to eat

You'll be given a list of approved foods as well as a checklist and a customized sheet to write and keep everything organized.

80% of your calories will come from the approved foods list, the remaining 20% can come from any other foods that you like. The goal of this program is to create a lifestyle change, not a robot that can only eat lettuce and protein!

Workout Plans (optional)

While workouts are recommended, they are not required to lose weight. Having the right nutrition is far more important for fat loss. Remember, you can't out-exercise a bad diet

That being said, this program includes two different workout plans you can choose from:

  • At Home Workout Plan
  • Gym Workout Plan

The At Home Workout Plan includes instructions on how to perform each exercise.

Any of these workouts will help you maintain lean body mass, burn fat, and keep your metabolism running high.

Adjusting Your Calories

As you lose weight, your metabolism will adapt to your new calories and activity, which will cause weight loss to stop, this is completely normal. I'll show you how to make quick adjustments to your diet and other tricks to kickstart weight loss again.

After The Challenge

In this section, you'll learn how to go from losing weight to maintaining it without risking rapid weight regain.

Not enough? okay, you'll also get these bonuses for free:

Private Support Group

In this group, you'll be able to ask questions, share your wins, and get support. This is crucial for weight loss success and long-term maintenance.

This is the place where you can ask questions and get answers and feedback from me and other members. It's always more fun when you can share the journey with others!

Meal Prepping Guide

You'll get a list of tips to save money and time while meal prepping, food safety and storage recommendations, a meal prep checklist so that you know exactly what to do and in what order, and more!

Weighing and Tracking Foods

For those looking to go the extra mile, this guide teaches you the best ways to track your macros, calories, and alcohol so that you can add more flexibility to your diet without gaining weight.

Eating Out

A list of awesome tips you can use to keep your calories low when eating out with friends and family. Because relationships are one of the best things in our lives and we should enjoy them while we can!

Daily Checklist

A daily checklist so that you don't forget any of the awesome things you get to do during the challenge. Step-by-step instructions to make everything easier for you!

Get started now!

"Already tired of trying exercise routines and fad diets recommended by people who didn’t have enough experience in the field, I decided to reach out to Chris.

He introduced me to flexible dieting. He told me that I could eat anything I wanted as long as I stayed within my allotted macros. A few weeks into working with Chris, I started realizing how much nutrition and training complement each other. I couldn’t believe I was eating the foods I liked and still losing body fat.

My change was quick and I am grateful for this. I was able to lose a great amount of body fat and feel comfortable with my body again. I’d definitely recommend working with Chris if you’re looking to make a change to a healthier lifestyle."

- Rainier Güete, 1-on-1 coaching client

The truth is... I am Batman.

Kidding, my name is Christian Coulson and I'm an Industrial Engineer graduate who decided to change directions and focus on nutrition and fitness, funny how life works, right?

While I love the analytical side and challenges engineers face, I felt like I wasn't making a difference or connecting with people.

There's just something about helping people create a healthier lifestyle and understanding and helping them with their weight loss struggles that feels just right.


Getting Your Money Back

I'm extremely confident that the concepts in this program will equip you for a life of continued success, you'll learn how to use flexibility, lose weight, keep it off, and have a better understanding of nutrition that if you don't, you'll receive your money back!

Feel free to contact [email protected] within 30 days of using the program for a full refund.

Frequently Asked Questions

What is the 12-Week Fat Loss Challenge?
It's a fat loss program that focuses on permanent lifestyle changes instead of a "quick-fix." It's a step-by-step guide to helping you find how much and what you should eat based on your goals and metabolism, how fast you should lose weight, what foods are high in nutrients, creating your own meal plan, how to eat foods you love and still lose weight, and much more. It puts you in control of your nutrition.
How long do I have access to the challenge?
How does forever and ever sounds? Register for the 12-Week Fat Loss Challenge once and you'll have lifetime access to the program, tools, support group, and any future updates, tips, and tricks.
What format is the content delivered in?
All the content is digital and available immediately after you enroll. Some tools, like checklists, meal planners, and workout plans come in PDF and Excel format for you to easily download and print or edit on your computer.
Is it a one-time fee? Are there any hidden fees?
Yes, there's a one-time fee of $37 for the challenge. There are absolutely NO hidden fees. After purchasing the challenge, you'll have lifetime access to it as well as any future updates I make. You can do as many rounds of the challenge as you want at no additional cost.
What if I am unhappy with the program?
I would never want you to be unhappy! If you are unsatisfied with your purchase, email [email protected] within 30 days for a full refund.
What type of foods does this challenge consist of?
While this is an all-inclusive challenge, 80% of your meals should be made with foods from the approved foods list, the remaining 20% can come from any other foods that you like. The approved foods list contains whole foods, mostly complex carbs, lean proteins, and healthy fats.
Is there a meal plan?
Not exactly, you'll be given a list of approved foods and walked through the steps of building your own meal plan. You'll be shown what kind of foods to have at each meal, how many meals, and how much you should eat per day. The program is structured this way so that you learn how to create your own meal plans, which will help you make better decisions and keep the weight off after the challenge. There are, however, a few sample meal plans that you can use or get ideas from.
Do I have to buy organic food or supplements?
No, nothing else is required beyond what's on the approved foods list.
Who is this challenge for?
This challenge was made for women and men of all ages looking and willing to learn how to lose weight, keep it off, and understand the basics of nutrition so that they can eat what they love and still maintain a healthy lifestyle. This challenge is for those who are tired of following strict diets that crash their metabolisms and end up in them gaining more weight. This is for people looking for a permanent change and willing to work for it.
Who is this challenge NOT for?
This challenge is not for people looking for a "quick and temporary fix." This is NOT a "Lose 20 pounds in 20 days and gain even more back in a year" challenge. You have to put in the work and understand the concepts in this challenge to lose weight, keep it off, and eat what you love.
Do I have to exercise?
While exercise is recommended, it is not required, you can definitely get results from nutrition alone.
Can women with PCOS do this challenge?
Absolutely. Insulin resistance has a huge effect on women with PCOS. This program will teach you how to find a good daily carbohydrate intake for you, which will help you keep more stable insulin levels. The approved foods list also contains a list of complex carbs and high-fiber foods that will help stabilize insulin levels.
Can I do this challenge if I'm nursing or breastfeeding?
Of course! This challenge doesn't restrict any specific food group. Instead, it teaches you how to create a well-balanced meal plan to ensure that you are getting enough nutrients, vitamins, and minerals so you and your future rockstar can stay healthy!
Will I gain back the weight?
You shouldn't gain back the weight. Once you understand the concepts in this program, you’ll be equipped for a life of continued success, you’ll learn how to use flexibility, lose weight, create your own meal plans, keep your metabolism running optimally, and make changes to your program.

I was new to fitness when I started working with Christian. He helped me lose 26 pounds in 12 weeks without feeling weak, losing muscle mass, or feeling hungry. In just a few weeks, my friends started noticing my positive changes. I've also improved my agility, endurance, and conditioning, which has helped me greatly when playing soccer. Christian believed in me and helped me develop a healthier lifestyle.

- Juan Chan, 1-on-1 coaching client


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